Property Consultants – Powerful Copywriting Can Give You More Quality Leads, Agree? (You Should!)
The Property Copywriting Formula – Leverage On Tried-And-Tested Copywriting Strategies To Get A Constant Flow Red-Hot Leads At Lower Costs… Despite The Intense Online Competition!
By Ronald Lye, “Legendary Copywriter”, 
Many agents are doing online marketing.

You know it. I know it too.

The end result – Almost everyone is offering the same thing.

With little or no differentiation in approach.

Asset Progression.

New Launch.

Selling after reaching MOP.

Happy Client Story.

Different ads. Same old content.

So when prospects/home owners see the same thing over and over again…

What happens?

Ans: They get bored. They tune out. They ignore your ads.
In case you’re wondering why your ads are not working as well as you want…

That’s probably why.

So the question is – How can you do things differently and more effectively?

In my 9 years writing copy, I’ve worked with lots of property consultants.

And I’ve managed to help each and everyone of them craft truly unique and high-converting copy.

The end result – More leads. More sales. More comms. Period.

No matter if they’re running asset progression, new launch, webinar, or MOP seller offers.

Have a look at some of their kick-ass results:

“283 Leads In Just 30 Days!”

“Wordplay takes lead generation to a whole new level! Before working with them, I was relying on just 1 sales letter as my main lead generation page, and the results are always “up-and-down”.

But they convinced me that a more integrated solution was necessary to maintain high lead conversions on a consistent basis. Thanks to a regular output of content articles, which are written specifically based on current property trends and mentalities, my lead count soared to a record-monthly high of 283! Which is 85.7% more than my previous monthly average!

The best part? This number is set to grow higher and higher! Wordplay’s unique but effective approach ensures there’ll be no “downtime” like so many campaigns experience. I’m looking forward to even better results soon!”

- Colin Ee, Lead Trainer, PSF Real Estate Academy

"5 Times Return On My Investment 
In Ronald And Team!"

“Engaging Ronald and his team was one of the best decisions I’ve made! They came up with engaging content angles that spoke to my target audience. And the best part is those converted to massive sales!

In total, I invested $X with them. And I made back $5X. Really good return!”

- Jay Xie, Real Estate Consultant

Want Similar Or Better Results For Yourself? 
Fill In Your Details Below To Register For A Property Copywriting Consultation With Me To Discover How!

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Can Simply Changing Your Ad/Website Text Really Give You More Hot Leads?

It may seem a little “too good to be true”.

Perhaps you’re feeling a tinge of skepticism.

But results don’t lie.

I’ve been writing copy for 9 years.

During that time, I’ve worked with clients, partners and students from almost every industry you can think of.

Property included (duh).

Based on that experience, I can tell you with 100% certainty…

Powerful copy = MORE HOT LEADS. FAST!

(When I say hot leads, it means super keen buyers/sellers/investors who have high interest in meeting up with you, and subsequently to engage your services.

The opposite of “junk leads” many agents seem to get.)

It’s that simple. It’s that effective.

Fill In Your Details Below To Register For A Property Copywriting Consultation With Me To Get Hot Property Leads!

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So Why Do So Many Agents Put So Little Emphasis On Copywritng?

This is my personal opinion.

So don’t hold it against me if you disagree, ok?

What I think – Agents are easily seduced by the cool, new and sexy stuff.

You know, they spend heavily on tech-driven mediums/methods like videos, Facebook, PPC, TikTok etc.

In comparison, copywriting seems kinda boring, doesn’t it?

Minimal effort is spent on it.

I know many agents who simply “model” their copy from other sites. Or do a basic one themselves. Or lift the text directly from the sales kit.

But think about this…

What’s the common factor that make all those fancy mediums work?

Copywriting.

(Yes, video script is copywriting too)

Copywriting may not be flashy.

It may not be sexy (although I think it is).

It may not be super exciting.

But it works.

That is, IF and only if…you do it right.

 Fill In Your Details Below To Discover The RIGHT Way To Do Killer Property Copy!

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So What Exactly Do I Mean By “Doing Copy Right?”

Well, definitely NOT “copy and paste” from other sites or sales kits!
A good copy should have the following 3 elements:
  • Persuasion – Identify and amplify the pain points of your target audience, and turn them into your benefits and solutions.
  • Education – Show your prospects why your property strategies work, and what they can expect when they contact you.
  • Differentiation – Prospects these days are spoilt for choice. The copy MUST give them reasons to choose you over agents.
There’re a lot more than 3 elements in a killer copy of course.

But listing them all will take too long. So these are the 3 more important ones.

Now, have a quick look at your current website/video/social media copy and ask yourself…

Do they contain those 3 key elements?

If no, then I hate to break it to you but…

You’ll probably get a lot more junk leads, or none at all, than hot leads.

On The Other Hand…This Is What You Can Expect With A Powerful, Potent And Persuasive Copy

“More Than 4X Amount Of Leads Generated!”

“My previous marketing methods were barely generating any leads. After Ronald and his team helped me, the lead count increased by more than 4 times.

Besides helping with the marketing, Ronald also selflessly shared his vast knowledge on branding, sales and conversions with me.

Thanks for all your help!”

Jim Tay, Real Estate Consultant

“Generated And Closed Hot Leads!”

“For many real estate agents, online marketing does not come naturally to us. That’s why we decided to engage Ronald and his team to help, since they are experts in what they do.

In addition to the copy writing and landing page building, they often went the extra mile to help us with any queries we had.

So far, we have been able to generate hot leads via the page and we have closed a few. We look forward to working with Ronald for our future marketing campaigns.”

- Noelle Lim and Soo Chur, Real Estate Consultants

“More Than 20 Times ROI!”

“I had been using digital marketing to get leads for some time, and I thought I was getting OK results.

But when I engaged Ronald and his team to help, the number of leads and appointments increased by more than 5 times, even after 1 year of using the same landing page!

I’ve closed lots of sales from the campaign since then. More than 20 times my initial investment.

I’ve since engaged Ronald for another campaign to scale up even further. Look for him if you want more leads from sales from marketing!”

- Sky Xue, Real Estate Consultant

Want Similar Or Better Results For Yourself? 
Fill In Your Details Below To Register For A Property Copywriting Consultation With Me To Discover How!

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One Last Thing Before You Register For Your Property Copywriting Consultation…

You’re in the sales line.

So am I (although I sell mainly through words).

Which is why I won’t BS you during our consultation.

I’ll share my property copywriting strategies and experiences unreservedly.

No-holds-barred.

If you want to work with me after that, great.

If not, that’s fine. Can’t close them all.

You’ll still walk away with actionable steps to improve your copy.

Should you choose to work with me though…

I’ll help you get more hot leads. More sales. More comms.

But Full Disclosure…

My rates are not cheap.

At least when compared to others offering copywriting services.

However, my rates are value-for-money.

What’s the diff?

It means that your investment in me, can reap positive ROI.

I’ve helped many agents in the last 9 years do exactly that.

And I’ll do everything I can to add you to my long list of success stories.

That’s my promise to you.

Win-win.

Sounds good?

I sure hope so!

First things first – Fill in your details, and I’ll share more with you during our Property Copywriting Consultation.

Chat soon!


Frequently Asked Questions


Q: Who The F*** Is Ronald Lye?

A:  Ronald Lye is one of the most critically-acclaimed persuasive copywriters in Singapore. He has a long list of success stories, having generated millions of dollars in profit for his clients. Wordplay is the company he founded in 2013.  

Q: What Is Ronald Lye (And Team Wordplay) Best Known For?

A: Although Wordplay offers a multitude of marketing-related services, they are best known for their persuasive copywriting abilities. Compared to most other marketers who specialize in more technically-inclined disciplines, Wordplay is one of the few agencies in Singapore who consistently generates killer copy with massive conversions/leads/sales for their clients.

Q: Why Should You, A Property Consultant, Work With Ronald For Your Copywriting Needs?

A:  If you're not happy with your online marketing results, then perhaps it's time for a change in approach. Let Ronald show you how copywriting can help you to enjoy a sudden and massive surge in leads, sales and profits. 

Q: What Kind Of Copywriting Does Ronald And Team Wordplay Provide?

A: Everything from sales landing pages, blog content, Facebook ad/branding content, flyers, website and even video scripting.

Q: What are Ronald's Rates?

A: Every agent's requirements are different. Therefore it's not viable to offer fixed rates, but customized solutions to fit your specific marketing objectives. If you like to know the exact rates for your specific requirements, fill in your details below, register for a Property Copywriting Consultation with Ronald and his team will contact you to share more. 

*Don't expect budget rates. Ronald's rates are relatively high, and for good reason. Investing in his copywriting services can reap you sky-high ROI, just like so many other agents before you. Register for your Property Copywriting Consultation to find out more!

 Fill In Your Details Below To Register For A Property Copywriting Consultation Before All Slots Are Taken!

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To Your Upcoming High-Converting Persuasive Copy,
Ronald Lye, Singapore’s Leading Persuasive Copywriter
P.S. Consultation slots will be allocated on a first-come, first-served basis. Depending on availability,  slots could be assigned up to 2 weeks from registration date.
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